Your Web Marketing should allow you to be:
#1 - Recognized as an EXPERT in your Field
You are an expert in your field. You are the OWNER of the business - the one others look to for answers and direction. You are the expert your clients rely on. Put that fact FIRST in your marketing plan.
There are many ways to highlight your expertise. Let your web site show off your successes, your resume, and your reviews and recommendations. Post pictures and other visuals of ongoing projects. Include a FAQ page. Write a blog. Answer other blogs in your field. Post regular updates as your expertise develops.
#2 - Inviting to a broad client base
Marketing is all about getting your name OUT there to those who want/need your product and service and yet are not your family, friends, or neighbors. In fact, you want EVERYONE who is looking for that product in your area to see YOUR name.
To accomplish this you need to be ranked high on the major search sites: Google, Yahoo, Bing, Yelp, and the like. Improving your rank is a complex process, but it is something that even a very nontechnical business owner can accomplish. It requires creating new, solid content on a regular basis and creating a 'buzz' of interest in your site.
#3 - Visible across networks
There is a dizzying array of different networks used for communication and for searching out experts, like you. Not only can you 'send' out information, but you can rely on your clients and supporters to actually help you with this broadcasting effort. The very nature of 'social networks' makes them excellent venues for you to promote your business with good information and attractive offers.
Everything created to enhance your web image needs to be broadcast from one of these networks to the next. Without careful planning, making this happen could be more time-consuming than actually doing your business. Luckily, the tools needed to connect networks are readily available at no cost to you.
#4 - In Touch with Your Clients
The easiest business to land is repeat business. You need to stay in touch with your clients using email, newsletters, updates and special offers. A group of happy clients is your greatest marketing asset online or off; cultivating that is an essential part of your plans.
It is also essential to learn to use the tools that will allow you to analyze the progress you are making. These tools are available to you free, and are relatively straightforward to setup and use.
Final Note
SO often the breadth of the task seems insurmountable. It isn't. Each step in the process is valuable on its own, so it is possible to take the design and development step-by-step. Learn as you go. Get good, understandable advice. As your marketing broadens the benefits will compound, and you will see the difference in your bottom line!
Recommend : chat http://ayeweb.wordpress.com/ http://thaicode.wordpress.com
ไม่มีความคิดเห็น:
แสดงความคิดเห็น