Viral marketing is considered to be any marketing or advertising method that once activated, will spread like a "virus" without any further effort on your part. It is a rare win/win situation, if used correctly.
A good example of using this method would be to offer free web-hosting. You provide this service for free on your server, you get traffic whom takes your offer, and in return, you place a banner ad on their sites which advertise your own website or products. For very little cost, you have just increased your marketing efforts through their websites.
Often, internet marketers will offer free information, products or services to generate traffic to their sites. The visitor gets something, for nothing, but you get a lead, a potential customer whom may further buy a product or service from you as well as tell others.
Viral Marketing Creating a Buzz
There are many great ways to achieve viral marketing. Most of these methods do not cost that much other than in time and creativity. One of these is creating a buzz, something that is new, exciting and people want to talk about it with others. Forums, MySpace and Facebook sites are great places to "talk," and generate interest, with care not to overdue it where it would be considered spam.
Online video and audio formats cost more than standard text ads or banners, but they are found to achieve greater viewing rates, so your message has a better chance of being seen and heard. Many marketers have had good success with offering downloadable free e-books, particularly if the e-book has good information which may get passed on to others whom will visit your site to obtain same.
Of course, you need to capture an email address to build a list. Every time someone comes to your site, is another opportunity that they may buy your products or services, every name on your list can be approached at a later date and they all may tell others about what you have to offer.
There is value in articles which are submitted to the various article directories along with a link to your website or opt-in page in the resource box. You do not even have to write these articles, as there are plenty of ghost writing services on the internet.
You can provide others with "free reprint rights" to these articles on the condition that your resource box remains intact with your link.
Good quality articles will get passed along by others which passes your link along with. Blogging can also work much the same as articles.
Another good marketing strategy is viral email. Producing a message with a quality offer or some incentive that is hard to resist, but also adding that this message can be passed along to friends.
Viral Marketing Referrals
The email recipient will most likely pass the email along, if they feel there is something in it for themselves and friends. However, care must be exercised here for unsolicited emails. Do not use the referrals as an opt-in. The referral should receive an email with the option to opt in or out as to receiving further mailing from you.
For the customer, there has to be value also. If they are going to be long time customers, they need to be satisfied and happy with your products and services and they will tell others.
If not, they will tell many more. Research has indicated that twice as many regular users of e-business sites were originally referred there versus visiting the site by search engine.
Viral marketing is all about putting forth a message by various methods, that is interesting, exciting and worthy of being passed along to generate more visitors to your e-business site.
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