Four Things Your Web Marketing Should Do for Your Business

Your Web Marketing should allow you to be:

#1 - Recognized as an EXPERT in your Field

You are an expert in your field. You are the OWNER of the business - the one others look to for answers and direction. You are the expert your clients rely on. Put that fact FIRST in your marketing plan.

There are many ways to highlight your expertise. Let your web site show off your successes, your resume, and your reviews and recommendations. Post pictures and other visuals of ongoing projects. Include a FAQ page. Write a blog. Answer other blogs in your field. Post regular updates as your expertise develops.

#2 - Inviting to a broad client base

Marketing is all about getting your name OUT there to those who want/need your product and service and yet are not your family, friends, or neighbors. In fact, you want EVERYONE who is looking for that product in your area to see YOUR name.

To accomplish this you need to be ranked high on the major search sites: Google, Yahoo, Bing, Yelp, and the like. Improving your rank is a complex process, but it is something that even a very nontechnical business owner can accomplish. It requires creating new, solid content on a regular basis and creating a 'buzz' of interest in your site.

#3 - Visible across networks

There is a dizzying array of different networks used for communication and for searching out experts, like you. Not only can you 'send' out information, but you can rely on your clients and supporters to actually help you with this broadcasting effort. The very nature of 'social networks' makes them excellent venues for you to promote your business with good information and attractive offers.

Everything created to enhance your web image needs to be broadcast from one of these networks to the next. Without careful planning, making this happen could be more time-consuming than actually doing your business. Luckily, the tools needed to connect networks are readily available at no cost to you.

#4 - In Touch with Your Clients

The easiest business to land is repeat business. You need to stay in touch with your clients using email, newsletters, updates and special offers. A group of happy clients is your greatest marketing asset online or off; cultivating that is an essential part of your plans.

It is also essential to learn to use the tools that will allow you to analyze the progress you are making. These tools are available to you free, and are relatively straightforward to setup and use.

Final Note

SO often the breadth of the task seems insurmountable. It isn't. Each step in the process is valuable on its own, so it is possible to take the design and development step-by-step. Learn as you go. Get good, understandable advice. As your marketing broadens the benefits will compound, and you will see the difference in your bottom line!

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Non Profit Web Templates - Important Things a Good Template Should Do

One of the most important decisions you'll make when it comes to the design of your non profit website is choosing a template. The template has a lot to do with the way that your entire website will look and work when it is complete. To help you make the right choice, here is a look at some of the most important things that non profit web templates should do.

First, you want to ensure that the non profit web templates you choose provide you with the ability to add in good content. After all, the main goal of your site should be making sure that visitors are well informed. You need to offer them content of high value and you also want them to take some kind of action when they see your text. Some of the content that should be added to your site include mission statements, inspirational statements, informative material, history of the organization, lists of upcoming dates, lists of staff and board members, and more.

You'll also want to go with non profit web templates that allow you to set up a highly interactive website. You should offer a way that visitors can interact with the site so they will decide to help promote and support the mission of your organization. The template you choose should have a place where you can put in your phone number and address. Ensure that a place for collecting contact information, such as email address, is a part of the template as well. Always make sure that there is an area where visitors are able to make donations as well, since you are more likely to get online donations.

A good interface is definitely going to be an important part of non profit web templates. You can improve the presentation and production of the entire organization when you have a great interface. The website should easily load without showing advertisements. It should be fast loading as well. Make sure that the overall design of the web template is friendly and clean so that people are easily able to navigate through the website. Ensure that a site map is also provided and it's a good idea to have a search feature on the site, especially if your website is going to be very large. Every page should also feature the organization name or the logo of the organization on it too.

These are just a few of the things that you need to look for when you are considering the many non profit web templates available to you. You want the best for your non profit's website, so you need to take your time and choose a high quality template that will help you create a quality website. With a great website, you'll be able to inform more people about your organization and you'll also probably see a pickup in the amount of donations that come in as well. Both are great benefits and will definitely be affected by the template that you use in the website design.

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