Most people don't know how to promote their website by using the Web 2.0 method. When I begin to promote a website, I social bookmark to get backlinks. Then I'll set up my Web 2.0 properties.
Let's say you're targeting a certain particular keyword and it has an average competition profile. Depending on how strong the keyword competition is, social bookmarking might be the only tool you'll need to market your new site.
I use the Web 2.0 methods when the competition for the keyword is high. What you want to do is start to create a network of related sites on other domains that will link back to your site. You'll have a list of keywords that you want to target and by creating your own network of sites, you'll have more than one link for the keyword going back to your site.
The reason why you want to create your own network is because these are linking methods that you control. Your page rank might not be that high but some of the sites that you will build on have a PR ranking of 6, 7 or as high as 10. So even though your particular page on that domain is going to be low, the main site which ranks higher will have some pull. You're effectively borrowing the authority of these Web 2.0 domains.
There are a few things you want to take into account before you set up your Web 2.0 network. Don't directly link to affiliate programs. Many places will cancel your account. Set the articles up that talk about the keyword you are trying to target. I use an excel spreadsheet to keep track of all the URLs that link to a certain keyword and then I will link to each of the different Web 2.0 to different articles.
Eventually you'll have a whole bunch of pages that are optimized for certain keywords in your niche in addition to the main keyword you are targeting on your main website. Blogs are the best websites to promote so make sure that you have a blog attached to the product or service you are promoting. Search engine spiders love blogs.
Every time you create a Web 2.0 property, you'll want to submit that URL to your bookmarking network as well. If you're doing everything manually, you'd bookmark every single article you put up on your Web 2.0 network. On your blog Web 2.0 property, you'll want to make sure you add a good ping list. This is useful when you're learning how to promote your site. The last thing you don't want to over look is the RSS feed. Then the feeds are submitted to the RSS aggregators and directories.
Now you know a few tips and tricks to promote your website. Don't underestimate these simple steps. They might seem like things that can be overlooked, but shouldn't be.
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